Catharsis of the Bogue

Kidneys, Kettlebells, Car Repair, Migraines, Fishing, Diapers, and Stay at Home Dad Stuff

Simple Concept, Total Rethink

I recently got a great gift from Erika over at  Details are not important but the end result was a consult with a real honest to goodness graphic designer, Zac Chisik from

He sent me  a form to fill out to get an idea about my business in order to design a business card.  Simple thing right?  Well I found that I didn’t really have a solid, defined structure for my business.  I had to totally rethink exactly how I wanted to define my business.

I took a good hard look at my business, what I wanted to call the actual structure, and then define things like target audience, voice, personality etc.  I think this maybe a useful exercise for anyone in business.

I am not sure what the time frame should be, every year? Every six months? Here is my advice.  Look at your business.  What is the main name of your company?  What “divisions” are underneath that company name?  Who is your audience?  What is the message you want to convey to your audience?  What kind of personality does your business have?

Take a look at all of these and make sure you are on track to dominate the world!

Have a good one,


1 Comment

  1. Rethinking is good.

Leave a Reply

Your email address will not be published.